Ambassade de France en Chine
At the MFCE festival, neon lights are ubiquitous visual elements in Chinese cities. Indeed, they illuminate and shine in the darkness of the night. And increasingly thanks to green energy in China. Creation of the visual identity for the 3rd Franco-Chinese month of the environment, MFCE. It is a multidisciplinary festival organized by the French Embassy in Beijing. This event takes place across China every year.
The use of neon lights fits into the context of life in Beijing. Indeed, many signs are dressed by this material and light up the city with their different colors. The visual identity of MFCE reflects this particularity.