Maghreb spices in China
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Date

2017

Location

Pékin

Customer

Ambassade de France

Partners

Lava Beijing

The Fête de la Francophonie is an event that celebrates the French language, not only in France but throughout the French-speaking world. This event, initiated by the French embassy in Beijing, focused that year on the Maghreb countries. The visual identity is inspired by Oriental rugs and the color palette of the different spices available on the markets.